![]() We expect that Snapchatters will show Increased engagement with partners’ content. This feature provides additional free distribution to partners and developers, including free traffic back to their app or website. Developers can set up to 3 optional #Topics for each post that is shared to Spotlight to increase engagement and track campaigns (for example, “#YearInReview”). for campaigns, challenges, trends, etc.) and content categorization (i.e. #Topics in Spotlight are useful for identification (i.e. In addition to App Page, we are making it possible to aggregate topics too in a Topic Page. There’s Also a Pre-Set Topics API to Track Campaigns The App Page encourages Snapchatters to visit the app store, driving organic installs. From there the Snapchatter can see how others on Snapchat are engaging with the content. When clicked, the Snapchatter is directed to the content provider’s App Page. The attribution of the content is attached to the story. In this example, a Spotlight post has been enhanced by content from an app. This example shows a user flow that results in organic app installs ![]() In the example below, the app page will increase interest in the app and it will encourage users to download the app from the app store. Our partners are excited because of the potential for Creative Kit for Spotlight to drive new organic downloads, triggered by attributions. Furthermore, these app pages will help drive organic installs to help grow audiences. Attributed content will be aggregated to App Pages and these app pages will show users how their fellow Snapchatters are expressing themselves using partner content and apps. Spotlight posts can now be enhanced with attributed content from our partners. Creative Kit for Spotlight extends the reach of Creative Kit so that Snapchatters and Snap Stars alike can enhance their Spotlight posts with content provided by partner apps, such as Voisey and Powder, the breakout app that lets players edit and share gaming video on mobile. We are bringing Creative Kit’s powerful sharing capabilities into Spotlight. And today, we are excited to announce Creative Kit for Spotlight. We are continuously investing in our developer tools and platform. Snap Kit helps our partners enable safe logins, helps users communicate visually, and makes partner apps more engaging and delightful. (Photo: Courtesy William Paterson University) The William Paterson Jazz Orchestra performs with guest artist Randy Brecker at Jazz at Lincoln Center.Over 1,000 developers have brought their apps to life with the best of Snapchat through Snap Kit. In anticipation of its 50th anniversary in the spring of 2023, William Paterson University is already gearing up for the celebration. “Next April we’re going to have a gala concert to mark the occasion,” said jazz studies coordinator David Demsey. “And we’re hoping that Rufus Reid and Bill Charlap will be available, along with some alumni and former faculty, to play the music of Thad Jones, Mulgrew Miller and James Williams at the concert. Dizzy’s Club has already asked us to perform there on the day of his birthday, which is March 28, which I’m super-excited about.” Also, 2023 is the centennial of Thad Jones. That’s touching on a lot of William Paterson history right there. ![]() The great trumpeter-composer-arranger Thad Jones was the first artistic director of the jazz degree program, which was created by Dr. Jones served in that capacity until moving to Copenhagen in January 1979, at which point bassist Rufus Reid took over as artistic director and steered the program for the next 20 years. Pianist James Williams, who replaced Reid in 1999, died suddenly in 2004. His replacement, pianist Mulgrew Miller, took over as artistic director in 2005 and subsequently died in 2013. “That’s the saddest part of the history of this program was losing not one but two directors while they were teaching here, both as young guys,” said Demsey, who became jazz studies coordinator when Krivin handed over the reigns in 1992. Grammy-winning pianist Bill Charlap, who became artistic director of the jazz program in 2015, continues the William Paterson tradition of its directors being world-class working professionals. ![]() “We try to emphasize that there is no line between the students’ academic classes and the real jazz world,” said Demsey. “We’re trying to make it as real as possible and to connect them with the New York jazz community as much as possible. So he’s bringing that into the classroom and he’s teaching the ensembles as though they’re his band.” And we do that by having people like Bill Charlap, who has spent his life in the world’s great performing venues.
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